Beyoncé’s
Deréon
Downloads
Now
Available to
Style
Savvy
Owners
REDMOND,
Wash.--(BUSINESS
WIRE)--
Starting
today,
fashion
mavens who
own
Nintendo’s
Style
Savvy™
game for the
Nintendo DS™
family of
portable
systems and
have
broadband
Internet
access will
be able to
download
some bonus
fashions
from Deréon,
a clothing
line
co-created
by
entertainment
icon Beyoncé
and her
mother,
designer
Tina
Knowles.
Style Savvy
players
can now
choose from
five
real-life
Deréon
designs to
outfit their
character.
These new
fashions
include:
-
Deréon
Pop Polo
-
“D’s
Studded”
Skinny
Jeans
-
Sasha
Fierce
Short
Shorts
-
D’s
Ruffle
Cropped
Jacket
-
“All
Zipped
Up”
Dress
Beyoncé’s
partnership
with
Nintendo
goes beyond
these
downloads.
She will
also be
featured in
Style
Savvy
commercials,
which will
begin airing
on
Nickelodeon
the week
prior to
this year’s
Nickelodeon
Kids’ Choice
Awards and
during the
event on
March 27.
Beyoncé
previously
starred in
commercials
for
Nintendo’s
Rhythm
Heaven™
game.
The new
Deréon
downloads
mark the
second time
real-life
fashions
have made
their way
into the
game.
Players have
also had
access to
Charlotte
Ronson
Designer
Downloads,
which lets
players
download
items from
Ronson’s
fall 2009
line
directly
into the
game.
Style
Savvy
invites
players of
any age to
express
their
individual
sense of
style by
managing a
virtual
clothing
boutique.
Choosing
from more
than 10,000
items in a
wide variety
of styles,
designer
labels and
price
points,
players can
create
distinctive
looks to
satisfy
customers
with various
tastes and
budget
constraints.
Using the
simple
controls of
a Nintendo
DS system,
players can
enjoy
Style Savvy
anytime,
anywhere.
For more
information
about
Style Savvy,
please visit
www.stylesavvyds.com
or contact: